Homeowners planning a fresh coat often compare Sherwin-Williams vs Benjamin Moore because both brands offer long-lasting interior paint. Each line has strengths, and the right choice depends on what you expect from the finish, how much wear the room gets, and the overall look you want.
Some people prefer Benjamin Moore paint for its smooth application, while others trust Sherwin-Williams paint for reliable durability across many product lines. Both Benjamin Moore and Sherwin-Williams provide high-quality paints, and each brand is known for rich color selection and consistent results.
When comparing the two, it helps to look at how the products perform in real rooms. Kitchens, bedrooms, living rooms, and hallways each demand something different. Longevity depends on coverage, washability, sheen, and how many coats the product needs.

What Makes Indoor Paint Last Longer?
Interior paint holds up well when it resists scuffs, cleans easily, and maintains its color over time. Paints that require fewer coats usually dry into a stronger film. A first coat that levels smoothly helps the second coat adhere properly, which improves long-term wear.
Several qualities add to lasting performance:
- Excellent coverage, especially when using dark colors
- A strong finish, whether satin, eggshell, or semi-gloss
- Good touch-up ability for future maintenance
- A surface that dries evenly, so the final coat stays uniform
These elements matter no matter which brand you choose.
Sherwin-Williams Interior Lines and Their Strengths
Sherwin-Williams paints are widely used by professional painters because the company offers consistent performance across many product lines. Sherwin-Williams Duration is a popular interior product because it handles repeated cleaning well and holds up in rooms with children or pets. It is known for durability and for staying smooth over time.
Sherwin-Williams SuperPaint offers a good balance of cost and quality. Many homeowners choose it for most rooms because it provides great coverage and usually requires only two coats. It also levels well, which helps avoid streaks.
The brand carries sheens that match nearly every style. Satin finish, matte, and semi-gloss options help cover a wide range of project specifics. When visiting Sherwin-Williams stores, you will find a variety of color collections and specialty products designed for trim, cabinets, and walls.
Benjamin Moore Interior Lines and Their Strengths
Benjamin Moore paint has a reputation for rich pigments and smooth finishes. Many professional painters prefer Benjamin Moore for projects that demand a refined look. Benjamin Moore’s Aura line performs well in rooms that need long-lasting color with fewer coats. Aura offers excellent coverage and remains true even when applied in deep, bold shades.
Regal Select is another popular choice. It is durable enough for most rooms and provides good coverage with a clean finish. Regal Select lines offer a wide range of sheens that look elegant in many spaces.
Ultra Spec is often chosen for its balance of performance and value. It levels nicely, dries evenly, and works well for homeowners who want a professional job without the cost of premium paint.
Benjamin Moore also offers Advance trim paint, which is often used on cabinets and trim because it creates a hard, smooth surface with a high-quality finish. This makes it appealing for kitchen cabinets or high-touch areas.
Coverage and Coats: How the Two Brands Compare
Coverage affects long-term performance because the fewer coats you need, the better the finished product tends to hold up. This is where comparisons appear often in discussions about Benjamin Moore vs Sherwin-Williams.
Benjamin Moore’s Aura line typically requires fewer coats, even when you choose dark colors. Many homeowners appreciate the strong pigmentation that allows for one coat in some situations. This does not replace the need for two solid coats, but it helps reduce the number of passes required for the project.
Sherwin-Williams Duration also performs well in coverage. While most projects still need two coats, the product spreads easily and levels nicely. Sherwin-Williams SuperPaint usually gives good results with two coats, making it a reliable choice for general interior work.
For trim and cabinetry, Benjamin Moore’s Advance often needs a second coat to achieve a perfect finish. Sherwin-Williams ProClassic is another common choice and performs well in similar situations. Both brands offer smooth results on trim, and many painters base their choice on personal preference.

Durability and Longevity Indoors
When comparing Sherwin-Williams vs Benjamin Moore for indoor longevity, both brands offer strong results, and differences tend to be slight. Each company has premium lines that can last for many years with minimal touch-ups.
Aura holds color well and forms a dense film that withstands repeated cleaning. Duration is known for long life in high-traffic areas. Both Sherwin-Williams paints and Benjamin Moore paints resist fading and scuffing, which keeps the walls looking fresh.
A few factors influence longevity regardless of the brand:
- The number of coats applied
- The quality of the surface preparation
- The sheen chosen for each room
- How much traffic the room gets
Semi-gloss and satin finishes endure more wear than matte finishes. Most rooms handle satin well because it resists marks but still looks soft. Areas like hallways benefit from a finish that tolerates cleaning.
Whichever brand you choose, proper preparation and the right sheen help the paint last longer.
Touch Ups and Long-Term Maintenance
Touch-ups matter because even high-quality paints experience small marks over time. Benjamin Moore’s Aura and Regal Select blends usually touch up well because of the product’s strong color consistency. Sherwin-Williams Duration also touches up reliably and maintains a consistent appearance.
Some homeowners find that darker colors can show small variations during touch-ups, no matter the brand. Good lighting and even application help reduce those differences.
Benjamin Moore’s Ultra Spec and Sherwin-Williams SuperPaint handle day-to-day cleaning well and stay consistent after touch-ups, which makes them popular for most rooms.
Availability and Store Experience
Sherwin-Williams paints are sold exclusively through Sherwin-Williams stores. This creates a straightforward shopping experience because the staff works directly with the entire line. Benjamin Moore paint is sold through independently owned locations. Many homeowners enjoy supporting locally owned businesses, and the service at these stores tends to be very personalized.
Both Benjamin Moore stores and Sherwin-Williams stores offer good customer support, color tools, and guidance. Availability may influence the decision for some homeowners, especially if one store sits much closer than the other.
Sheens and Color Selection
Both brands offer a wide range of sheens, including flat, eggshell, satin, and semi-gloss. The sheens are similar across the two brands, and both offer colors suitable for most rooms. Benjamin Moore’s color selection is known for subtle and deeply pigmented options. Sherwin-Williams paints also offer extensive palettes with many timeless neutrals.
Choosing the right sheen affects longevity. Higher sheens last longer in high-touch areas, but softer finishes often create a more calming look. Personal preference plays a large role here.
Which Brand Lasts Longer Indoors?
The main difference comes down to product lines rather than the entire brand. Aura and Duration perform at the top of their categories. Regal Select and SuperPaint make strong everyday options. Many professional painters use both brands and select products based on project specifics.
Both Sherwin-Williams and Benjamin Moore produce premium paints that hold up well over time. Each brand offers excellent coverage, and each brand offers finishes that stay beautiful with proper care.
If you prefer Benjamin Moore, you will likely appreciate the rich pigments and the way the paint lies on the wall. If you lean toward Sherwin-Williams, you may enjoy the reliability and broad product selection. Either choice delivers long-lasting results when applied with care.

Conclusion
Choosing between these two brands can feel overwhelming because each one performs well in real homes. Both Benjamin Moore and Sherwin-Williams offer high-quality paints that last, clean well, and bring beautiful color into your space. A professional interior painting company can make the decision easier by matching the product line to your room, lighting, and expectations.
If you would like someone to handle the details and ensure your next project looks great for years, our team is ready to help. For guidance, color support, and a smooth finish, call us at (571) 253-5583 or message us here.